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About
An experienced business professional with huge depth in delivering growth and increased profitability for organisations
Based
Adelaide, South Australia
Qualifications
CIMA — Fully Qualified
Industries worked in
Financial services
Software / SaaS
Online gaming
Telecommunications
Trade & distribution
Connect
LinkedIn
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What I bring
Strategic thinker with a well-developed commercial mindset
Depth of experience in driving business evolution and transformation
Leveraging technology to deliver increased automation and efficiency
Proven ability to deliver deep, actionable commercial insights that drive informed decision-making
Exceptional analytical skills, combined with a healthy data curiosity
Strong communicator and relationship builder with sophisticated influencing skills
Background of identifying and implementing improvements to business processes
20+ years' experience working across a range of diverse markets, channels, and products
Key achievements
Drove a
~60% CAGR
in revenue and EBITDA over a 5-year period at My Plan Manager
Business owner of the automation program that increased straight through processing from
0% to 80%
across ~5m NDIS provider invoices per year
Maintained a
~50% gross margin
and
~25% net margin
through a period of sustained investment and growth at Acura Group
Delivered
~$2m in annualised savings
at MYOB through removal of invalid price discounting
Key member of the deal team that delivered a
highly profitable and successful
private equity exit at My Plan Manager
Played a key role in M&A activity, including the acquisition and successful integration of the number 3 plan manager in the market
Career snapshot
Feb 2025 — Current
Founder
Cactus & Cubby Consulting, Adelaide
Sep 2019 — Jun 2024
Chief Strategy, Insights & Optimisation Officer
My Plan Manager, Adelaide
Nov 2017 — Sep 2019
General Manager — Marketing & Shared Services
Acura Group & Highgate Air, Adelaide
Jan 2013 — Sep 2017
Head of Commercial Operations
MYOB Pty Ltd, Melbourne
May 2003 — Oct 2012
Senior Marketing Analysis Manager & prior roles
Betfair Group plc, London